"a vote for the little guy" No, you don't have to own a 318 mopar to badge the sticker. 318willrun states that you may be building on a tight budget, or you may be building what others deem undesirable, or you are dreaming bigger than the magazine's allow! Or maybe all 3 !!!!! Or, perhaps you just like the channel. NOTE: Stickers are round, the grey shown is not part of the sticker